Preface: Sorry guys, first attempt at this thing.
Much like chicks, Bruce Arians digs the long ball.
Not in the MLB, 550 foot Frank Thomas missile to centerfield sense, but in the Andrew Luck to T.Y. Hilton perfect 70 yard bomb kind of metaphor. Or a Ben Roethlisberger 95 picture-perfect pass to Mike Wallace over your Arizona Cardinals. Bruce Arians digs the vertical passing game.
Now, the 2013 team he inherited doesn't seem to have the parts needed to satisfy his hunger. After all, Kevin Kolb led the quarterback in yards per attempt at 6.4 (John Skelton 5.6 and Ryan Lindley a meager 4.4) while Luck did a 7.0 and Big Ben has a career 7.9 mostly under Arians' tutelage. Throw in the running backs reluctance or inability (Beanie Wells historically one of the worst pass-blocking backs and Larod Stephens-Howlings undersized) to slow down the pass rush, and you can see why a massive overall of the offense may be necessary for the coach to send one over the fence.
Maybe it will be one of the incumbents that will step up - Skelton is known for a big arm, Brian Hoyer and Ryan Williams are really unknowns and the Cardinals do have that one ace up their sleeve- Larry Fitzgerald or maybe Arians brings in one "his" guys, Drew Stanton (6.6 YPA and 87 yd TD in last meaningful season) or Issac Redman, praised for his blocking and should be a FA without a draft pick compensation cost.
Either way, the Cardinals are no longer look to play station-to-station, down-to down. They're looking for the home run.
That's the way Bruce Arians digs it.