A " Q" rating is a poll that advertisers have bandied around for years on how popular the person (athlete or star) affects the brand that the public perceives them to be related to.
And, you have to believe right now, Carson Palmer's "Q" rating stands for "quitter".
Now, I live in a Arizona glass house so I'm surely not going to throw dirt clods at the newly acquired Arizona Cardinals QB - I think the value was/is phenomenal - and boatloads above the talent the team had before, but Palmer with the Cincy Bengals in 2011 and Oakland Raiders in 2013, basically held the team at ransom until his demands were met, and I'm not sure a kidnapper has the necessary leadership qualities needed for an NFL QB.
If he really wanted out of his predicament with both teams, he could have told management he would acquiesce with their demands and take less than offered or had his agent look for other clubs OR JUST RETIRE like Barry Sanders, Jim Brown and Cardinals own Kurt Warner did. But no, while he threatened retirement, he wanted to play and waited it out like a transient in soup-bowl line, looking for the handout.
His former coach, Marvin Lewis asked, "At what point did Carson quit?" when he "held out". Current Cards GM Steve Keim admitted he had to get past "reputation" and looked over Palmer's last three seasons' passes -every one of them- before being "pleasantly surprised", closing with "His career speaks for itself."
And unfortunately, for some people, speaking for itself is like a quote...
Which begins with a "Q".