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In an online video chat with Darren Urban on azcardinals.com, Arizona Cardinals President Michael Bidwill made an announcement regarding ticket pricing at University of Phoenix Stadium for the 2011 season and also what will happen with season ticket holders' money if in fact a lockout occurs and their are games lost.
Bidwill announced that there will be a ticket price freeze -- no increases in ticket prices. In fact, 3700 upper level seats will have a price decrease.
As for the possibility of a work stoppage, Bidwill announced the options that season ticket holders will have if there are any games lost.
Option number one: They can have their money refunded.
Option number two: They can apply credited money to playoff tickets or for their 2012 season tickets. If they choose option two, they will be given a gift card or merchandise card of an undisclosed amount valid for food or beverage in the stadium.
Considering the economic situation in the country, the price of gas and the poor product on the field in 2010, this can only be viewed as a responsible move, one that should get the "Duh!" reaction.
I personally do not have nor will have season tickets, but that is a personal choice based on faith and not fandom.
Does this change anything for any game goers or season ticket holders? Are you any more likely to renew or to purchase season tickets now?