Marginally good football now has a greater reach in 2016. The NFL announced an agreement with Twitter to be the league's exclusive partner to deliver live online streams of Thursday Night Football to the whole world.
The 10 Thursday games to air on CBS and NBC will be "tri-cast", as the game also air on NFL Network and now will add the worldwide online stream. The games that only NFL Network show will not be streamed by Twitter.
The league said this in a press release:
With this partnership, the NFL has again extended its digital presence, making the most valuable content in sports and entertainment available across multiple digital platforms free for all users.
"Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football", said NFL Commissioner Roger Goodell. "There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season. This agreement also provides additional reach for those brands advertising with our broadcast partners."
"This is about transforming the fan experience with football. People watch NFL games with Twitter today," said Jack Dorsey, Twitter CEO. "Now they'll be able to watch right on Twitter Thursday nights."
For most of us, this won't matter. We already get to see the games on TV and those games we could also watch online at the same time. But this will open up the games to the world, which makes sense, as the league is trying to build a worldwide fanbase.
The only downside is the games that will be streamed are typically the worst played games, as football on a short week results in teams who are not playing at full health or with a full week of practice. But if it means more money for the league, it does mean more money for players. I guess that is the payoff.