When you become one of the biggest stars in the NFL, you have the opportunity to brand your identity and really market yourself. David Johnson has done just that.
David Johnson has partnered up with Alex Brunsen and Brunsen shared the logo, which is fairly awesome:
The backstory behind the logo is actually really awesome.
Brunsen shared it on Reddit and it shows the actual power of the internet when it is used for good. Check out the whole story here, but here is a small excerpt from his story:
I decided to do a logo for a fellow Iowan that I was very excited about and wanted to see succeed. I spent hours researching and did hundreds of different sketches. I wanted to do something that incorporated his initials with his jersey number. The link below is what I came up with.
I didn’t expect anything to come of this, I just wanted to do it to stay busy. I ended up sharing it across social media platforms and it gained some traction.
You can check up the full project at Behance.net.