The Super Bowl is right around the corner and many of us will be enjoying a nice frosty beverage for the game.
In fact, most of us will be.
Through the thousands of emails I get a year of wacky and mostly useless information from weird sources, The Beer Institute sent us some really eye-opening numbers.
We like beer… a lot.
From The Beer Institute:
To break down the chart, it looks like this:
Off-premise alcohol sales in the two weeks leading up to the Super Bowl in 2019:
- Beer: $1.2 Billion
- Wine: $652 Million
- Distilled Spirits: $568 Million
Beer Package Mix:
- Aluminum Cans: 58.8%
- Aluminum Bottles: 3.3%
- Glass Bottles 37.4%
- Plastic Bottles: 0.3%
We drink a lot of beer.
I’ve cut back on the amount of beer I drink personally, been on more of a vodka kick lately.
Which begs the question, what is your drink of choice for the Super Bowl on Sunday?
I’m going with vodka and Ginger Ale.
Probably have a bit of beer later, based on where the party is, probably going to be Michelob Ultra.
What are you buying for this weekend?